Kansas Speedway- NASCAR
“Speedway Concept to Bring Events to America’s Heartland”
Kansas Speedway brings ARCA and NASCAR events to America’s heartland. The KSDC met with Crawford Architects to discuss the vision, goals, and limitations for the speedway Commercial Development Master Plan. Our team toured the speedway grounds, facilities, and Hollywood Casino. Goals, objectives, and key issues were identified and served as the basis for developing a preliminary program and concept.
Based on the approved program, alternative concepts were developed and evaluated. The preferred concept was presented, integrating ideas from several previous concepts and putting forth a snapshot on how the overall site can be positioned in the marketplace.
The opening of the Hollywood Casino at Kansas Speedway presented entirely new opportunities to enhance the guest experience, as well as new possibilities for year-round marketing efforts targeting casino visitors. The purpose of this Master Plan is to present a coordinated vision for the future of the Speedway. The Master Plan supports Kansas Speedway’s need to ensure a complete and memorable experience for guests -the quality of experience that will maximize Kansas Speedway’s value within the ISC portfolio.
Kansas City, KS
1.5-mile tri-oval racetrack
Master Planning & Concept Design, Stadium & Arenas, Convention, Hospitality, Mixed-Use, Retail & Entertainment, Residential, Commercial Office