South Dakota State University Walk and Talk – Episode 1: Legacy
Athletic Director, Justin Sell, shares his experience creating a Championship Legacy at SDSU.
Join us as we sit down with Justin Sell, South Dakota State’s 12th Director of Athletics, to reflect on his journey over the past decade. He’ll share insights into the challenges and successes he’s encountered, as well as how capital planning and facilities development have played a key role in shaping a lasting legacy for SDSU’s athletics programs.
Episode #1:
In this episode, we explore the concept of ‘The Big Idea’ and how strategic master planning can lay the foundation for creating facilities that effectively serve both current and future needs.
Watch the 6-minute episode below:
Video shot and edited by Sean Murphy
Quotes from the video:
“I think, in athletics, our whole deal is how do we contribute to the betterment of our university, first and foremost?”
“When you do that, and when you invest in others, it helped us figure out how to dream. And so, in that process, you taught me a lot about strategic planning, facility planning. How do you drive revenue? How do you create a great fan experience? What do all the student-athletes and coaches need?”
“The power of the Big Idea, starting with a Master Plan. Again, this is proof and testimony to how important that is, ‘cause money does flow to good ideas.”
Catch the full interview in episode #4 of our podcast, The People’s Architect, available here:
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